Survivalism: when brands capitalize on our fears of the apocalypse
https://www.youtube.com/watch?v=yF6MQ5KYiUk Commercialized Survivalism: Between Foresight and Opportunism In front of the bunkered and imposing structure of the Bünkl stand, a crowd gathers, curious to enter this 15 m² survival space designed to resist any form of threat, nuclear or chemical. Karim Boukarabila, at the genesis of Bünkl, testifies to a pronounced increase in interest in these shelters since the appearance of Covid. It reflects the growing anxiety of individuals in the face of various scourges such as terrorism or industrial disasters similar to that of Beirut. Although the cost of access to this promise of security reaches 100,000 euros, the…